Answer-first
Program pages
A page for each program you offer, written answer-first with an FAQ, so borrowers and AI search find the answer.
For loan officers and lenders
Savvy Studio builds you a fast, professional site you edit by typing plain English or by hand, with program pages, calculators and lead capture that texts you.
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Forty Acres Lending runs on Savvy Studio's mortgage theme: program pages, calculators, live survey rates, and lead capture.
Answers
A mortgage broker's website should include a page for each loan program you offer, your NMLS ID and licensing details, the states you are licensed in, a simple explanation of how working with a broker differs from going to one bank, a secure path to apply or start a conversation, and plain answers to the questions borrowers ask. Have your compliance officer review it before launch.
Read the answerLoan officers get found on ChatGPT and Google by publishing clear answers to the questions borrowers actually ask, on a site with their own name, NMLS ID and the local market they serve. Each page should answer one question in the first sentence. Clean HTML, structured data and FAQ schema make those answers easy to read. No one can promise a citation, but readable answers help.
Read the answerA mortgage lender's website commonly needs NMLS identifiers for the company and its loan originators, Equal Housing Lender or Equal Housing Opportunity language, state licensing disclosures, care with any rate or payment advertising, a privacy notice, and recorded consent before calling or texting leads. Rules vary by state and loan type, so treat this as general information and confirm with your compliance officer.
Read the answerMortgage content that answers a borrower's exact question in plain words, kept current and reviewed for compliance, is what ChatGPT and Google can cite. Explain loan types, the steps from preapproval to closing, what documents to gather, and local programs you work with. Avoid promising rates or approvals. Clear answer pages and FAQ blocks help, though no one can guarantee a citation.
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Make a few edits in the self-guided demo, then pick your plan. Website $99/mo or $990/yr · IDX $99/mo + $99 setup · DIY no setup fee.