AI websites for realtors

What schema markup should a real estate website have?

What schema markup should a real estate website have? Start with business, person, breadcrumb and FAQPage JSON-LD. See what each does and how to test it.

The short answer

Short answer

Updated Updated November 2026

What schema markup should a real estate website have?

A real estate website should have JSON-LD schema that identifies you and your business, describes each page and marks up your FAQs. Common types are RealEstateAgent or LocalBusiness for the business, Person for the agent, Organization for the brokerage, BreadcrumbList for page structure and FAQPage for question blocks. Schema helps search engines and AI tools understand your pages. It does not promise rich results or rankings.

What schema is

Schema markup is structured data, usually a JSON-LD script in the page, that labels facts in a format machines read reliably: this is a real estate agent, this is their phone number, these are questions and answers. People never see it. Search engines and AI tools use it to understand what a page is about and who is behind it.

Types worth having on an agent site

  • RealEstateAgent or LocalBusiness: name, phone, address, area served, website
  • Person: the agent's name, photo, job title and links to profiles
  • Organization: the brokerage
  • WebSite and WebPage: the site and each page's topic
  • BreadcrumbList: where a page sits in the site
  • FAQPage: question and answer blocks

How to check your schema

  • Open a page and run it through a structured data testing tool such as Google's Rich Results Test or the Schema.org validator
  • Fix any errors and look at warnings
  • Make sure the name, phone and address match what the page shows
  • Repeat for your home page, a neighborhood page and an answer page

Schema on Savvy Studio

Every Savvy Studio site ships JSON-LD structured data, and FAQ blocks publish FAQPage schema automatically, so adding a question to a page also adds the markup. You can also ask your AI, through the MCP connector, to check a page for what search and AI engines see, then fix anything it finds in the draft.

Related questions

More questions, answered

Should I hand-write schema for my listings?

Do not copy listing data into your site code. Listings should show through a licensed display with MLS attribution. Keep your own schema to you, your business and your pages.

Can schema be wrong in a harmful way?

Yes. Schema that does not match the visible page, such as fake reviews or a different phone number, can be ignored or treated as spam. Keep it accurate.

Does FAQPage schema still matter?

It helps label your questions and answers clearly for search engines and AI tools, even when no special result is shown.

Written by The Savvy Studio team, AGNT AI Inc. · since 2022

Savvy Studio is the website platform behind 800+ agent sites on AGNT. Questions? Text (737) 378-8983.

Last updated Updated November 2026

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