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What privacy and TCPA language does a real estate website need?

What privacy and TCPA language a real estate website needs: a privacy policy, clear consent on lead forms and a recorded opt-in. General info only.

The short answer

Short answer

Updated Updated November 2026

What privacy and TCPA language does a real estate website need?

A real estate website generally needs a privacy policy that says what you collect and how you use it, and clear consent language on lead forms before you text or call anyone, as TCPA and A2P texting rules expect. Record when and how each person opted in. This is general information, not legal advice; check with your broker or an attorney for the exact wording.

What to have in place

  • A privacy policy linked in your site footer
  • Consent language next to the submit button on every lead form
  • A clear statement that consent is not required to buy or sell
  • How people can stop texts, such as replying STOP
  • A record of each opt-in with the date and time

How Savvy Studio lead forms help

Savvy Studio lead forms file leads in the RealSavvy AI CRM with consent recorded, including the opt-in and the time. The RealSavvy contact form carries consent language for Follow Up Boss and A2P/TCPA texting, and TCPA opt-in is enforced in the editor. On sites built elsewhere, use the RealSavvy contact form rather than a custom form so consent is captured the same way.

Keep your own review

Rules vary by state and change over time, and your brokerage may have its own policy. Have your broker or an attorney review your privacy policy and consent wording. Do not test a live lead form with made-up leads; submissions land in your real CRM and Follow Up Boss and can start follow-up texts.

Related questions

More questions, answered

Do I need consent before texting a lead?

Generally, yes, under TCPA and carrier A2P rules. Get clear consent on the form and record it. Ask an attorney about your specific situation.

Can I write my own privacy policy?

You can start from a template, but have your broker or an attorney review it so it matches how you actually collect and use data.

Does Follow Up Boss get the consent record?

Savvy Studio lead forms file each lead in the RealSavvy AI CRM and Follow Up Boss, with the opt-in and time recorded.

Written by The Savvy Studio team, AGNT AI Inc. · since 2022

Savvy Studio is the website platform behind 800+ agent sites on AGNT. Questions? Text (737) 378-8983.

Last updated Updated November 2026

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