Agents, teams and brokerages

Should my real estate website be on my own domain?

Should your real estate website be on your own domain? Yes. It stays yours, builds your name in search, and keeps your listing pages under your brand.

The short answer

Short answer

Updated Updated November 2026

Should my real estate website be on my own domain?

Yes. Your real estate website should be on your own domain, because it is the one address you control no matter which platform, brokerage or CRM you use. Every page you publish, including indexable listing pages, builds your name in search under that address. On Savvy Studio you can connect your own domain, and the site also has a free preview address while you build.

Why your own domain matters

A domain is the address people remember, print on signs and share. If your site lives on someone else's address, the attention it earns belongs to them, and it can disappear when you change platforms or brokerages. On your own domain, your neighborhood pages, answer pages and listing pages all add up under one name that stays with you.

Picking a domain

  • Use your name or your team name if you can get it.
  • Keep it short and easy to say out loud.
  • Avoid hyphens and odd spellings that people mistype.
  • Register it in your own name and account, not a vendor's.
  • Check your brokerage's rules on agent domains before you buy.

Connecting it to Savvy Studio

Build your site on the free preview address first. When you are ready, connect your own domain; this usually means adding a DNS record at the company where you bought the domain. If you are not sure how, email support@realsavvy.com or text or call (737) 378-8983 and a real person will help. With the IDX add-on, listing detail pages are dedicated, indexable pages on your own domain.

Related questions

More questions, answered

Can I keep the domain I already have?

Yes. You can connect an existing domain to Savvy Studio. Keep it registered in your own account so it stays yours.

Is the preview address enough to start?

It is fine for building and previewing. For the site you share with clients and want found in search, use your own domain.

What happens to my domain if I cancel?

The domain is registered with your registrar, not with us, so it stays yours. Cancellation needs 30 days' notice; setup fees and the first billing period are non-refundable.

Written by The Savvy Studio team, AGNT AI Inc. · since 2022

Savvy Studio is the website platform behind 800+ agent sites on AGNT. Questions? Text (737) 378-8983.

Last updated Updated November 2026

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