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How do I make a real estate website accessible?

How to make a real estate website accessible: alt text, strong contrast, keyboard use, clear headings and labeled forms. General information only.

The short answer

Short answer

Updated Updated November 2026

How do I make a real estate website accessible?

Make a real estate website accessible by giving images useful alt text, keeping text readable with strong contrast, using clear headings in order, labeling every form field, making everything work with a keyboard, and adding captions to videos. Many sites follow the WCAG guidelines as a target. This is general information, not legal advice; ask your broker or an attorney about your obligations.

Accessibility checklist

  • Add alt text that describes each meaningful photo
  • Keep strong contrast between text and background
  • Use headings in order and one main heading per page
  • Label every form field and show clear error messages
  • Make menus, buttons and forms work with a keyboard
  • Caption videos and avoid text inside images

Why it matters

Accessible sites work for people who use screen readers, keyboards, magnification or captions, and for anyone on a small screen in bright sun. Clear structure also helps search and AI tools understand the page. Fair housing principles push in the same direction: everyone should be able to find and use housing information.

Doing it on Savvy Studio

When you edit a block, fill in the image description fields, keep button text clear, such as Search homes rather than Click here, and check contrast when you change brand colors. Use the FAQ and text blocks for real text instead of putting words in images. Preview the draft and try moving through the page with the Tab key before you publish.

Get the right advice

Laws and standards about website accessibility vary and change over time. This page is general information, not legal advice. Check with your broker, your MLS or an attorney about what applies to you and your business, and consider an accessibility review from a qualified tester before a major launch or redesign of your site.

Related questions

More questions, answered

What is WCAG?

WCAG is a widely used set of web accessibility guidelines. Many organizations use its AA level as a practical target. Ask an attorney what standard applies to your business.

Do accessibility plugins fix everything?

No tool fixes everything on its own. Real fixes come from good alt text, structure, contrast and labeled forms. Test with a keyboard and a screen reader.

Who writes the alt text?

You do, for the photos you upload. Describe what matters in the image in a short phrase, such as front porch with blue door.

Written by The Savvy Studio team, AGNT AI Inc. · since 2022

Savvy Studio is the website platform behind 800+ agent sites on AGNT. Questions? Text (737) 378-8983.

Last updated Updated November 2026

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