Agents, teams and brokerages
Does a new real estate agent need a website? Yes, a simple one on your own domain helps people check you out. What to build first and what can wait.
The short answer
Updated Updated November 2026
Does a new real estate agent need a website?
Yes. A new real estate agent needs a simple website on their own domain, because people look you up before they call. Start small: a clear home page, an About page with your license and brokerage, one or two neighborhood pages for the areas you know best, and a contact form. Add live listing search when you are ready. A small, honest site beats having no site.
When you are new, you have no long track record to point to. Your website fills that gap. It shows that you are licensed, where you work, how you think about buying and selling, and how to reach you. A friend who refers you will often send a link, and the person on the other end will judge you by what they find. A brokerage profile page helps, but it is not yours and it moves when you do.
You do not need dozens of pages on day one. Market reports, relocation guides and long blog archives can come later. Do not fill gaps with stats you cannot source or reviews you do not have yet. Write in your own voice, answer real questions, and add pages as you learn your market. Each new page you write from real experience is a page that can be found.
DIY setup has no fee: walk through the self-guided demo, sign up for the website plan at $99/month, and build with the AI editor or by hand. Add IDX later for $99/month plus a one-time $99 setup fee when you want live listings. If you would rather have it built, done-for-you setup is $150 one-time.
Related questions
Not necessarily. Many new agents start with the website plan and a few strong pages, then add IDX when they want visitors to search homes on their own site. It is an add-on you can turn on later.
A site on your own domain stays with you. You would update the brokerage name, license details and any brokerage-required language. Check your brokerage's rules on agent websites first.
Leave reviews off until you have real ones. Never invent testimonials. Use your About page and answer pages to show how you work instead.
See it first
Website $99/mo or $990/yr · IDX $99/mo + $99 setup · DIY no setup fee
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