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What a mortgage broker's website should include: loan program pages, your NMLS ID, clear contact and application steps, compliant forms, and plain answers.
The short answer
Updated Updated November 2026
What should a mortgage broker's website include?
A mortgage broker's website should include a page for each loan program you offer, your NMLS ID and licensing details, the states you are licensed in, a simple explanation of how working with a broker differs from going to one bank, a secure path to apply or start a conversation, and plain answers to the questions borrowers ask. Have your compliance officer review it before launch.
Many borrowers do not know the difference between a mortgage broker and a lender. Say it plainly near the top of your site: you work with a number of wholesale lenders and help the borrower compare options. Then show how the process works with you, from the first call to closing, in a few short steps. Borrowers who understand your role are more likely to pick up the phone.
Mortgage advertising is regulated. Under the SAFE Act, mortgage loan originators must be registered or licensed through NMLS and use their unique NMLS identifier, which is why NMLS IDs appear on originator sites. Lenders commonly display Equal Housing Opportunity language. Rates, payments and certain loan terms can trigger extra disclosure requirements. This is general information only; confirm every page with your compliance officer before it goes live.
Savvy Studio's website plan, without IDX, is $99/month or $990/year. A mortgage site theme exists, so you start from a layout built for lending instead of real estate listings. Lead forms record the visitor's consent with the opt-in and time and file leads in the RealSavvy AI CRM. Pages render as clean HTML with structured data and FAQPage schema, which helps search engines and AI tools read your answers.
Related questions
Rates change daily and advertised rates can trigger disclosure rules. Many brokers invite borrowers to request a quote instead. Decide with your compliance officer before you publish any rate.
Commonly in the site footer and on your About and contact pages. Your compliance officer and state rules decide the exact placement and format.
Usually not. Mortgage sites use the website plan without IDX. If you partner closely with agents, link to their sites for home search.
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