Savvy Studio Answers
Short answers first, details after.
A real estate agent's website in 2026 should include live MLS search on your own domain, a page for each neighborhood you work, answer pages for the questions your clients ask, a lead form that records consent and sends leads to your CRM, and clean, fast pages that Google and AI tools can read. Add a real About page and clear ways to reach you. Everything else is optional.
Read the answerA real estate team website needs one clear team brand, a roster of agent profiles that stays current, live listing search, neighborhood pages for the areas the team covers, and lead forms that send every inquiry into the team's CRM with consent recorded. It should be easy for the team lead to edit and hard for anyone to break MLS rules by accident.
Read the answerA brokerage should look for a website platform that keeps MLS and IDX rules in place, shows agent profiles that stay current, routes leads into the CRM your agents use, runs on your own domain, and lets staff edit safely with drafts and undo. It should also ship clean, fast pages with structured data so Google and AI search can read them.
Read the answerA luxury real estate website works when it feels calm and confident: large, high-quality photography, restrained type and color, deep pages on the neighborhoods and property types you sell, and a private, simple way to reach you. It still has to load fast on a phone, show live listings correctly, and be readable by Google and AI search. Polish without speed or substance does not win clients.
Read the answerYes. A new real estate agent needs a simple website on their own domain, because people look you up before they call. Start small: a clear home page, an About page with your license and brokerage, one or two neighborhood pages for the areas you know best, and a contact form. Add live listing search when you are ready. A small, honest site beats having no site.
Read the answerA team website should keep one profile page per agent and feed them from one source of truth, so a roster change updates the site instead of waiting on someone to remember. Each profile needs a photo, a short bio, license details, the areas the agent covers and how to reach them. When someone leaves, their profile and contact routes should come down promptly.
Read the answerOften, yes. If you are a member of more than one MLS, one website can usually show listings from each, as long as every listing keeps the credit, disclaimers and display rules of the MLS it came from. On Savvy Studio, additional MLS feeds are available with the IDX add-on. Ask us about your specific MLSs before you sign, because rules and data access vary.
Read the answerNeighborhood pages help a real estate website rank because they match how people search: by place. A good one answers what a neighborhood is like, what homes there tend to be, how to get around, and shows a grid of current homes for sale. That gives Google and AI search a specific, useful page to point to for that area, instead of a generic home page.
Read the answerA real estate website should capture leads by giving visitors a reason to ask: useful search, saved searches, neighborhood pages and clear answers, with a short contact form on every key page. Each form should record the visitor's consent, with the opt-in and the time, and send the lead straight to your CRM so you can follow up quickly. Ask for little, and answer fast.
Read the answerOn Savvy Studio, you connect your account to Follow Up Boss and the site's lead forms send every lead there automatically, with consent recorded. The integration is two-way, so leads and activity sync. On a site built elsewhere, add the RealSavvy contact form widget with one script tag and a slot. Either way, avoid custom forms that skip consent or post somewhere else.
Read the answerYes. Your real estate website should be on your own domain, because it is the one address you control no matter which platform, brokerage or CRM you use. Every page you publish, including indexable listing pages, builds your name in search under that address. On Savvy Studio you can connect your own domain, and the site also has a free preview address while you build.
Read the answerMost agents do best with both. Keep your profile on the brokerage site, since it adds credibility and is often required. Also run your own website on your own domain, because it builds your name, holds your neighborhood and answer pages, and stays with you if you change brokerages. Your own site still has to follow your brokerage's advertising rules.
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Make a few edits in the self-guided demo, then pick your plan. Website $99/mo or $990/yr · IDX $99/mo + $99 setup · DIY no setup fee.
Savvy Studio: real estate websites you build by describing them, edit any way you like, and connect to your favorite AI. Part of AGNT AI Inc. since 2022.
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